Jacques Azagury was born in Casablanca Morocco. He was educated in London but left schooling mid-way through A levels to work in a clothing atelier. This was followed by a two year stint at the London College of Fashion and St Martins School of Art.

Following his final year show he was spotted by the store Browns who bought his first collection. He was hailed by the press including Harpers and Queen and Vogue as one of the most exciting designers.

Following his success Azagury joined the London Designer Collections in 1980 launching his 'New Romantics' collection, which was snapped up by major stores such as Harvey Nichols, Harrods, Sacks, Bergdorfs and Barneys and is now one of Britain's foremost designers.

In 1987 Jacques opened his flagship store in Knightsbridge London, Specialising in eveningwear for an international clientele.

Jacques first met Diana Princess Of Wales in 1987 and held a very special relationship with and dressing the princess until 1997.

He has dressed some of the most glamorous women in the world including Helen Mirren, Kelly Brook, Helen Mcrory, Elizabeth McGovern, Sheridan Smith and Amanda Holden, to name but a few.

Princess Diana: A Fashion Icon

Jacques Azagury and Princess Diana